kevin. reduces Decathlon’s abandoned carts by 50%
Decathlon is a French sports goods chain with more than 1,700 stores in 60 countries across Europe, North and South America, Africa and Asia. Currently, it’s the largest sporting goods retailer in the world.
Along with many physical shops, Decathlon also operates an online store available in various countries worldwide. Their online shop offers clients to choose from over 15,000 goods for more than 80 different sports.
When it comes to collecting payments, serving e-commerce clients across the world brings numerous challenges. The need to meet a range of various requirements, such as accepting different currencies and offering the most convenient payment methods, are just some of the issues that need to be addressed. Optimising the checkout flow and design are essential to any business because it can increase the client conversion rate by over 35%.
Decathlon has seen significant growth in online sales during the pandemic. In 2019, the online sales share was 8%, while it has more than doubled and reached 19% in 2020. Online sales have peaked in nearly every country where Decathlon operates, with online turnover going up by 122.4% in the UK.
Decathlon is one of the most well-known sporting goods providers worldwide. With the online sales rapidly growing, the company needed a checkout experience that would meet their clients’ expectations. At the same time, while processing many sales daily, paying large sums for every transaction just wasn’t efficient for the company.
How did kevin. help Decathlon?
Since April 2021, Decathlon online shop clients in Lithuania can enjoy a frictionless payment experience powered by kevin. Working with kevin. has brought great results to the company, and in September of the same year, Decathlon Latvia also implemented the same payment infrastructure.
kevin. eliminates all the unnecessary intermediaries in the payment process, significantly reducing transaction costs. Algirdas Solominas, Head of E-Commerce at Decathlon Lithuania, says that “kevin. managed to reduce our commission expenses by roughly 95%. They are also offering more payment options to our customers.”
Expanding the payment options with kevin. helped Decathlon Lithuania significantly lower abandoned cart rates and increase successful payments. Mr. Solominas says, “We noticed that we drastically reduced incomplete payments (payment initiated but never completed). The rate of unsuccessful payments dropped by almost 50%.”
Among the things that Decathlon most appreciates about kevin. are fair costs compared to other payment infrastructure providers and outstanding client support.
Increase your conversion rates with kevin.
Since partnering with kevin., Decathlon has remarkably saved on transaction costs, added new payment options to their clients, and watched successful payments grow by 50%. The company has already implemented kevin. payment infrastructure in two countries, Latvia and Lithuania.
Your company can also increase successful payments and reduce transaction costs with kevin. We’re happy to provide services to brands of different sizes. Whether it’s a small business or a world-renowned e-commerce giant, kevin. can accommodate your needs and help you boost conversion rates.
Our top priorities are offering a fair-priced payment infrastructure and challenging inefficient payment methods. Get in touch with us if you’d like to provide your clients with a convenient payment flow while saving money on transaction costs.